Too many disconnected tools to manage
Live on one platform in as little as two weeks
Sena replaced two disconnected Klaviyo accounts with DataCloud, an all-in-one retention marketing platform, and their forward-deployed marketer migrated contacts, flows, and templates in that time.
The problem
Every channel lives in a different app
Email sits in one tool, SMS in another, loyalty in a third, and none of them share customer data. Teams end up manually exporting and re-importing information just to keep campaigns consistent. The more channels a brand adds, the worse the disconnect gets.
What we hear from brands
Current tools do not communicate well, causing fragmented data and workflows - a clean haircare brand with a small marketing team
Fragmented stack, separate email, SMS, upsell, and loyalty tools, with limited automation - a wellness-device brand
The new way
Everything a retention team touches, under one roof
DataCloud combines CDP, site personalization, an omnichannel journey builder, product recommendations, loyalty, email, SMS, mobile push, paid media, and reporting in one platform. Before, brands like Furniture Fair ran five separate tools; DataCloud's team consolidated all of them and cut stack costs by 27%.
64%
reduction in marketing stack costs
73.6%
cost reduction for PuffCuff's marketing stack
43.76%
reduction in cost per order for PuffCuff's Facebook Ads
How it works
A migration built to protect revenue, not just data
Access and a plan, nothing more
You provide access to your current systems and approve the migration roadmap your forward-deployed marketer puts together.
Parallel systems, zero downtime
Your old stack keeps running the entire time, so there is no gap in sending, tracking, or customer experience.
Warm-up handled before you launch
Deliverability warm-up runs as part of the transition, so your first campaigns on DataCloud land in the inbox, not the spam folder.
The platform
Real time means the visit you are in right now
Profiles update as the shopper moves, at 2M requests per minute with responses under 300 milliseconds, so a recommendation or a banner reacts to what happened seconds ago instead of what a nightly sync knew this morning.
Including
Your forward-deployed marketer
Why the work keeps moving after launch
Most of the improvements a program needs are small and easy to postpone. Someone whose job is your account keeps pushing them, which is the difference between a platform and a program.
Weekly calls that carry a roadmap
Improvements shipped, not just proposed
Same marketer through the whole relationship
Replace your stack
Replace the stack, not the results
The goal of consolidation is never fewer tools for their own sake, it is fewer tools that still do the job well. Brands moving off point solutions and onto DataCloud report the functions they consolidated work as well as before, if not better, because they now share data natively.
Find out what a marketer would do first
Every account starts with a roadmap. Asking what would be on yours costs nothing and tells you a lot.